ANICI™ was officially announced at AnimeJapan 2023 for the first time
NICI Corporation’s new brand, ANICI™, took part in its first exhibition at AnimeJapan 2023 (held on March 25-26, 2023 in Tokyo), one of the world’s largest anime events. ANICI™ works to provide content that everyone can enjoy, with the spirit of respect and taking on a challenge in content creation, under the theme of “The touch of heart, even after years”.
ANICI™ presented 25 of its investing projects at AnimeJapan 2023, including the Anime that is on air currently: HIGH CARD, Kizuna no Allele.
In addition to the content featuring, ANICI™ set up a huge capsule tower in the middle of its booth, which is lovely named “Ani-pon”, to interact and please the fans. All booth visitors were welcome to play with “Ani-pon” and had chances to get a free souvenir.
（The ANICI™ booth is one of the biggest ones at AnimeJapan 2023, with a huge capsule tower in the middle.）
The general manager and producer of ANICI™, “we are providing merchandising goods of some of our most popular IPs, such as HIGH CARD, Kizuna no Allele and Mobile Police PATLABOR, as the free gifts to all visitors who join us and played with Ani-pon. We hope those who visited our booth were all having good time and know more about our content.”
(People are queuing to have fun with “Ani-pon”)
(A fan is playing “Ani-pon”)
Capsule Tower Anipon Limited Edition Merchandise
• Mobile Police Patlabor Prize: Printed Tote Bag
• High Card Prize: Printed Towel Scarf
• Kizuna no Allele Prize: Printed rubber wristband and ANICI™ towel set
• Participation Prize: Printed face mask
(Free souvenir samples)
As the first time known by the world as a content brand, ANICI™ achieved big success at AnimeJapan 2023. During the weekend, there were more than 7,000 visitors attracted and stopped by the ANICI™ booth.
Meanwhile, the ANICI™’s official homepage has been announced during AnimeJapan 2023, more information can be found at: https://www.anici.co.jp/.
Following the good beginning, ANICI™ will continually focus on supporting the Anime industry and providing the best content to the audiences worldwide.
NICI Corporation
March 31, 2023